A New Player in the Label Space
The digital label printing industry is currently experiencing a significant shift as new providers like True Colors enter the market. By leveraging high-end printhead technology, companies are now capable of handling everything from short-run prototypes to complex, multi-stage production—all within a single pass. This evolution includes integrated systems that can simultaneously print, cut, foil, and varnish labels, streamlining workflows that previously required multiple machines.
Why the Market Is Changing
The entry of new players is driven by a broader trend of falling machine costs, which has democratized access to professional-grade printing equipment. Historically, high-volume offset printing was the only viable option for brands, but today’s digital solutions are closing the gap in both quality and speed. This shift is being fueled by:
- Increasing demand from startups and small brands for customized, high-quality packaging.
- Rapid adoption of technology in tier two and tier three cities, expanding the global manufacturing footprint.
- The rise of hybrid printing, which combines the flexibility of inkjet technology with the efficiency of traditional processes.
- A stronger focus on traceability and customization as part of modern supply chain requirements.
The Future of Packaging: From Trading to Manufacturing
For firms like True Colors, the strategy is moving beyond mere trading to full-scale domestic manufacturing, particularly within India. This localized approach helps mitigate supply chain risks, such as intermittent shortages of critical components like printheads. By localizing consumables and building out robust service networks, manufacturers are ensuring that they can meet the increasing demand for premium aesthetics—like embossing and foil stamping—without the extended lead times of the past.
Digital methods offer faster turnaround, while traditional printing excels in high-volume efficiency. Brands must balance cost, speed, and quality to define the final product’s look and feel.
— EHG Industry Guide