A Holiday Gift for Movie Buffs
LG Channels is significantly expanding its library this holiday season by partnering with Lionsgate to launch a series of exclusive pop-up Free Ad-supported Streaming Television (FAST) channels. Starting today, LG users can dive into dedicated streams featuring some of the most recognizable properties in modern cinema.
The new lineup is designed to give fans of blockbuster franchises a linear, 24/7 experience, effectively bringing a curated television feel to the on-demand world of streaming. These channels will remain available on the platform through the end of the year.
Franchise-Driven Streaming
The collaboration brings three of Lionsgate’s heavy-hitting franchises directly to the living room, focusing on high-octane action and suspense. By dedicating entire channels to specific series, LG is tapping into the growing trend of niche, audience-targeted streaming.
- The Hunger Games: Providing access to the acclaimed dystopian film series.
- Saw: A hub for fans of the long-running horror franchise.
- John Wick: Featuring the high-intensity action saga starring Keanu Reeves.
The Rise of FAST Channels
The move reflects a broader shift in the media landscape. As subscription-based services face increased competition and viewer fatigue, FAST channels have emerged as a dominant force. Unlike SVOD (Subscription Video on Demand) platforms that require monthly payments, FAST channels offer a traditional broadcast-like experience that is entirely free for the consumer.
Industry analysts note that platforms like Pluto TV pioneered this model by providing linear programming for the internet era. Today, major hardware manufacturers like LG are using these channels to increase platform stickiness, providing users with instant, curated content that requires no account setup or monthly fees.
FAST channels are steering more viewers worldwide off the tired old toll road of subscription-based streaming, and onto a less-traveled TV freeway that’s actually free.
— Unified Streaming