A Seasonal Mashup of New England Staples
If there is one thing that defines fall in the Northeast, it is the combination of warm coffee and reliable outerwear. Recognizing this, Dunkin’ and L.L.Bean have officially launched their first-ever collaboration, bridging the gap between morning coffee runs and outdoor autumn traditions.
The partnership, announced on September 21, 2026, aims to celebrate the regional roots shared by both companies. According to leadership at both firms, the collaboration was born out of a desire to create products that feel authentic to the daily lives of their customers.
What to Expect: Merchandise and Experiences
The collaboration is far more than just a marketing logo swap. Starting September 29 at 10 a.m. ET, fans can purchase limited-edition items via the official L.L.Bean website, including:
- A cozy, co-branded Birdseye Sweater.
- A reimagined version of the classic L.L.Bean Boat and Tote bag.
- Nationwide giveaways and interactive experiences throughout the first week of fall.
To celebrate the launch, the companies are also hitting the road with a dedicated 'Bootmobile' tour, bringing the experience directly to fans. The festivities are designed to build momentum leading up to National Coffee Day, where customers can expect further perks.
L.L.Bean and Dunkin’ are iconic brands that have called New England home for decades. We wanted to create something that feels familiar and fun, bringing a touch of Dunkin’ to two L.L.Bean favorites that have been a part of people’s fall traditions for generations.
— Nick Wilkoff, Chief Marketing Officer at L.L.Bean