A Strategic Pre-emptive Strike
The global smartphone landscape is bracing for a tectonic shift as Apple prepares to unveil its first foldable device. In a clear attempt to capture consumer attention and lock in market share, industry heavyweights Huawei and Xiaomi have launched their latest premium foldable flagships just days before the Cupertino company’s major product event.
Huawei’s Trifold Ambitions
Huawei is doubling down on engineering complexity with the release of its new Mate XT2. As a successor to the original Mate XT, this ultra-premium device features a unique dual-hinge mechanism that allows it to fold out twice, effectively bridging the gap between a conventional smartphone and a large-screen tablet. Under the hood, the device is powered by Huawei’s new Kirin 9050 Pro chip, underscoring the company’s focus on proprietary silicon to maintain its performance edge.

The Market Context
The timing of these launches is no coincidence. While Apple is expected to disrupt the category with its massive premium user base, Chinese manufacturers currently enjoy a home-field advantage. According to Smart Analytics Global, Huawei dominated 68% of the foldable shipments in China during the second quarter. However, analysts believe Apple’s entry could turn this niche segment into a true mass-market category.
Apple has the world's biggest premium device installed base. Its foldable will sell well and rapidly grab market share.
— Ivan Lam, Counterpoint Analyst