A Rebellion Against Comfort
For years, the gravel bike market has been locked in a race toward increased comfort, with manufacturers adding suspension, flex zones, and softer geometry to soak up rough terrain. Factor is aggressively bucking that trend with the launch of the Elara. Designed with a clear objective—pure, unadulterated speed—the Elara feels less like a traditional gravel bike and more like an aerodynamic road bike built for the dirt.

Wind Tunnel Proven Performance
Factor didn't just build a fast-looking bike; they put the Elara to the test. Wind tunnel data shows the Elara is 9.64 watts more aerodynamic than its predecessor, the Ostro Gravel. By combining this aero efficiency with a ground-up redesign of the rear triangle, Factor has created a frameset that maintains speed in long, high-intensity races.
Aggressive Geometry and Massive Clearance
At the heart of the Elara's design is a commitment to performance-oriented riders. The bike features:
- Massive tire clearance of up to 57mm (2.2 inches).
- Highly aggressive, road-race-inspired geometry.
- Short 423mm chainstays for responsive handling.
- Stem lengths ranging from 110mm to 150mm for precise fitment.
- Customizable seatpost options, including both straight and 35mm setback versions.
A lot of gravel bikes have gone soft in the pursuit of comfort. The Elara rails against the 'do-it-all' mentality in search of pure speed.
— Factor Spokesperson
