A Strategic Move into the Middle East
In a significant move for the global outsourcing market, ibex (Nasdaq: IBEX) announced on September 2, 2026, the opening of a new, state-of-the-art service delivery center in Cairo, Egypt. Located in the City Stars complex in Nasr City, the facility is designed to bolster ibex’s ability to support high-growth sectors such as HealthTech, Technology, and Retail.
For a company that manages customer journeys for some of the world's leading brands, the choice of Egypt is deliberate. CEO Bob Dechant cited the country's young, multilingual, and highly educated workforce, along with its strategic geographic location and improving digital infrastructure, as primary drivers for the investment.
Scaling AI-Powered Customer Experience
The Cairo center is not just a standard call facility. It is part of ibex’s broader commitment to 'AI-powered customer experience,' a field that is rapidly evolving to prioritize both security and efficiency. The company plans to scale to 1,000 employees within the first nine months of operation.
- Commitment to high-growth industries: Focusing on HealthTech, Technology, and Retail.
- Aggressive hiring: Seeking customer service representatives, managers, and quality analysts.
- Security-first operations: The center will adhere to ISO 42001 and 27001, SOC 2 Type II, and PCI DSS standards.
- Modern workplace design: Features include specialized training rooms, data suites, and administrative infrastructure.
Why Cairo Matters for the Future of CX
The integration of AI into customer service is changing how businesses interact with their users. Financial institutions and global retail brands are increasingly relying on AI for real-time threat detection and personalized engagement. As ibex integrates its AI capabilities into its Cairo operations, the facility will serve as a key node in its global network of 36,000 human CX experts.
We are excited to expand into Egypt to deliver even greater service options and value for our growing list of industry-leading companies.
— Bob Dechant, CEO of ibex
