A Monumental September for Apple
The wait is almost over. Apple has officially locked in September 9 for its annual autumn keynote. Under the tagline 'Zdumienia i olśnienia,' the tech giant is expected to unveil a series of major hardware updates. While the iPhone 18 lineup is at the forefront of expectations, whispers of a game-changing foldable device—internally referred to as the 'iPhone Ultra'—have created significant industry buzz.
The iPhone Ultra: Apple’s Foldable Gamble
For years, the 'iPhone Fold' has been a staple of rumor mills, but reports suggest Apple is leaning toward the 'iPhone Ultra' moniker to signify a tier above its current Pro models. Unlike traditional foldable smartphones that focus on maximizing camera specs, the Ultra appears to be a design-first powerhouse.
- Design: A book-style foldable featuring a creaseless screen technology and a thin, ~4.5mm profile when unfolded.
- Display: A 7.8-inch inner OLED panel paired with a 5.5-inch outer display.
- Performance: Rumored to feature the A20 chip, matching the processing power of the iPhone 18 Pro.
- Biometrics: A potential shift toward under-display Face ID, replacing traditional biometric systems.
Despite the excitement, the device faces an uphill battle. Recent consumer sentiment surveys in the U.S. suggest that 75% of potential buyers are hesitant due to the rumored $2,000 price point. Furthermore, reports indicate the device may launch with a dual-camera system rather than the sophisticated telephoto arrays found on the Pro Max, positioning it as a lifestyle luxury rather than a photography-centric flagship.
What to Expect from the iPhone 18
Beyond the foldable, the standard iPhone 18 lineup is slated for significant internal upgrades. Leaks suggest that the standard model may surprise fans with a substantial RAM boost and enhanced AI integration, potentially narrowing the gap between the base models and the Pro lineup. Some reports even hint at a shake-up in the hierarchy, where the standard device receives features previously reserved exclusively for Pro users.
Apple employees are reportedly using the name 'iPhone Ultra' to refer to the company’s highly anticipated foldable smartphone... [replacing] the colloquial 'iPhone Fold' moniker.
— Mark Gurman, Bloomberg