food & business••4 min read

Mighty Spark’s Massive Expansion Proves Chicken Is the New King of Meat Snacks

Mighty Spark is launching a national marketing campaign and expanding into over 600 Costco locations. This move follows a massive 97% growth spike in the chicken snack stick category over the past year.

Mighty Spark’s Massive Expansion Proves Chicken Is the New King of Meat Snacks

A Shift in the Snack Aisle

The meat snack industry is undergoing a significant transformation, and chicken is leading the charge. As consumers increasingly prioritize healthy, convenient protein, traditional beef-heavy categories are seeing a new contender rise to the top. Mighty Spark, a leader in the chicken snack space, is capitalizing on this trend with a major national expansion that includes new retail partnerships and an experiential summer sampling tour.

Mighty Spark is betting big on the growing demand for poultry-based protein snacks.
Mighty Spark is betting big on the growing demand for poultry-based protein snacks.

The Data Behind the Growth

The numbers tell a compelling story. According to NielsenIQ data for the 52 weeks ending July 4, 2026, the chicken snack stick category skyrocketed with 97% growth. This drastically outpaces the 11.5% growth seen in the broader meat snack category. Mighty Spark itself has maintained strong momentum, reporting over 43% sales growth during the same period.

  • Expansion into over 600 Costco locations nationwide.
  • Launch of the 'Astoundingly Delicious Chicken' national marketing campaign.
  • Strategic focus on National Snack Stick Day on September 23.
  • Introduction of new product formats, including Chicken Mini Sticks.

Why Chicken Is Winning

For Andrew Wagner, Chief Marketing Officer at Mighty Spark, the rapid expansion is a response to changing consumer economics and a desire for better-for-you protein. 'The economics of the meat snack category are changing quickly, creating a significant opportunity for chicken,' Wagner noted. By offering bold flavors and convenient protein at an accessible price point, the brand aims to make chicken snacks a staple for everyday occasions.

Our Costco expansion, national campaign and sampling program will introduce more families to a snack that delivers bold flavor, quality ingredients and convenient protein at a price that makes sense for everyday occasions.

— Andrew Wagner, CMO of Mighty Spark

Key Takeaways

  • Chicken snack sticks are growing at 97%, far outpacing the overall meat snack category.
  • Mighty Spark has expanded its presence to over 600 Costco locations.
  • The brand is rolling out an 'Astoundingly Delicious Chicken' national marketing campaign.
  • Mighty Spark is diversifying its portfolio with mini stick formats and new flavors like Maple Chicken.
  • The company is targeting 25,000 retail locations by the end of 2026.

FAQ

What is driving the growth of chicken snack sticks?

Consumers are increasingly seeking healthy, convenient protein options, and chicken has emerged as a preferred, innovative alternative to traditional meat snacks.

Where can I find Mighty Spark snacks?

Mighty Spark is expanding rapidly, with current distribution in over 600 Costco locations, Publix, Kroger, and plans to reach 25,000 retail stores by the end of 2026.

What is the 'Astoundingly Delicious Chicken' campaign?

It is a national marketing and experiential sampling initiative designed to introduce more consumers to Mighty Spark’s chicken snack sticks ahead of National Snack Stick Day on September 23.

Does Mighty Spark offer flavors other than original?

Yes, the brand has introduced flavors like Maple Chicken, Honey Jalapeño, and Teriyaki across various formats including full-sized sticks and mini sticks.

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